Responsive Web Design

Atlanta SEO Firm: Responsive Web Designs

The Evolution of Mobile Phone users accessing the Internet has brought on a dire need to accommodate this ever growing user base. Responsive web designs have solved the issue of so many different screen sizes that are used by Internet mobile users. Responsive web design is a revolutionary break through and has begun to be main-stream with advanced web development firms. If your website is not mobile phone friendly your business will suffer greatly! Read the mind blowing statistical information below and decide for yourself…

Atlanta SEO Firm_Responsive Web Designs

This is reality in our Internet Marketplace:

  • 52% of Americans use their devices while browsing in-store in order to research the product online. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets.
  • 4 out of 5 consumers use smartphones to shop
  • 40% of shoppers consult 3 or more web channels (often while shopping) before making a purchase
  • 2014 mobile is predicted to overtake desktop Internet usage
  • 70% of mobile searches lead to online action within an hour
  • Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop
  • If these stats aren’t mind boggling enough for you, try this one on for size. If you take a look at the world’s 7 billion plus people, more of these people own smartphones than toothbrushes. How’s that for mind boggling?

Atlanta SEO Firm_RWD Responsive Web Design

All of these statistics are all well and good but next comes the real meat of the matter!

  • Responsive Web design (RWD) uses the same content for PC and mobile devices. All content is sent then reconfigured to suit the device using cascading style sheets (CSS)
  • With a dedicated mobile site, the site detects the visitor device (using a tool such as dotMobi’s DeviceAtlas) and redirects them to a mobile-optimized site on a separate URL (e.g. from to or
  • Adaptive Web design (AWD) or dynamic serving also detects the visitor device and serves a mobile optimized site, but this is done on the same URL (e.g.

While Google supports all three approaches and has no intention of making business decisions for you, it has recommended RWD for smartphone sites.

Atlanta SEO Firm_Responsive Web Design RWD

One last bit of info to chew on…read below:

Consider, the coffee chain, Starbucks™, for example. People search for the nearest Starbucks on their PC, but many more people search from a mobile device. Analysis of Google Keywords shows that 72 percent of people who are searching for a Starbucks using terms such as “navigate to Starbucks”, “24 hour Starbucks” or “drive thru Starbucks” do so on a mobile device. Companies that see similar patterns with mobile queries should ensure that visitors get what they are searching for.

It is up to you to take action, or will you suffer losing business using outdated web design technology?

Or, will you contact us today?

Atlanta SEO Firm

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